Sony Ericsson's new watch Phones
Sony Ericsson is watching what happens with the iPhone, said IDC's Sean Ryan, because the company's "sweet spots" for phones have been cameras and music. But this wave of releases goes beyond the iPhone, he said. "This is part of the battle for the high-end of the market, trying for all-in-one devices with features that get noticed."
A five-megapixel camera. A personal GPS navigator. Storage for 8,000 songs. Shake control of music tracks. These are some of the eye-and ear-catching features on six new phones and three new Bluetooth watches released this week by Sony Ericsson.
The newest Cyber-shot phone, called the K850, packs a five-megapixel image sensor, a Xenon flash, and one-click light balance into its camera function, providing what the company called "picture quality similar to a digital camera." And the K850's rapid-fire BestPic function can take multiple shots of a quickly moving object.
Bluetooth Watch:
The Sony Ericsson MBW-150 watches, made with stylish watchmaker Fossil, vibrate when a call is coming in and show you caller ID info. You can reject, mute, or, if you are feeling generous, take the call on your phone or headset, not your watch.
Now, let's say your phone was way, way across the room. You want to keep your sense of effortless control without getting out of your chair. You can use your MBW-150 watch as a remote control for your music phone, adjusting the volume, viewing tracks, changing the song, or turning the thing off. The new K530 3G phone is the first with the GPS Enabler HGE-100, which, after plugging into your phone, lets you be the first on your block with "your own personal satellite navigation system." You can choose between text or voice navigational instructions. If you already know where you are, the HGE-100 also serves as your phone's stereo headset. Or it can provide speed, distance, route, and calorie burn rate for your fitness training.
Shake Control, 8,000 Songs:
The new W910 Walkman phone, offers Shake control. Shaking it back and forth shuffles everything. Or, in Wii-like fashion, you can steer 3D games by moving the phone. If more songs actually increased the weight of the device, you'd be able to work up quite a sweat simply by carrying the W960 Walkman Phone, which can store up to 8,000 songs in its 8 GB of memory. Sony Ericsson said that this device can transfer up to 1 GB of music from your PC in just a few minutes.
Two other new phones, Z250 and Z320 are both clamshell, pocket-size camera phones. The Z250's camera has a 0.3-megapixel sensor, while the Z320 has 1.3 megapixels.
Looking Beyond iPhone:
Sony Ericsson is certainly watching what happens with the iPhone, said IDC analyst Sean Ryan, especially since the company's "sweet spots" for phones have been cameras and music. But this wave of releases goes beyond the iPhone, he said. "This is part of the battle for the high-end of the market, trying for all-in-one devices with features that get noticed."
With features such as a five-megapixel camera, a GPS navigator, or motion control of music tracks, Ryan said, these phones will get noticed and "consumers might buy another Sony Ericsson phone even if they don't buy that particular one."
Sony Ericsson press release
all copyright reserved Sony Ericsson
A five-megapixel camera. A personal GPS navigator. Storage for 8,000 songs. Shake control of music tracks. These are some of the eye-and ear-catching features on six new phones and three new Bluetooth watches released this week by Sony Ericsson.
The newest Cyber-shot phone, called the K850, packs a five-megapixel image sensor, a Xenon flash, and one-click light balance into its camera function, providing what the company called "picture quality similar to a digital camera." And the K850's rapid-fire BestPic function can take multiple shots of a quickly moving object.
Bluetooth Watch:
The Sony Ericsson MBW-150 watches, made with stylish watchmaker Fossil, vibrate when a call is coming in and show you caller ID info. You can reject, mute, or, if you are feeling generous, take the call on your phone or headset, not your watch.
Now, let's say your phone was way, way across the room. You want to keep your sense of effortless control without getting out of your chair. You can use your MBW-150 watch as a remote control for your music phone, adjusting the volume, viewing tracks, changing the song, or turning the thing off. The new K530 3G phone is the first with the GPS Enabler HGE-100, which, after plugging into your phone, lets you be the first on your block with "your own personal satellite navigation system." You can choose between text or voice navigational instructions. If you already know where you are, the HGE-100 also serves as your phone's stereo headset. Or it can provide speed, distance, route, and calorie burn rate for your fitness training.
Shake Control, 8,000 Songs:
The new W910 Walkman phone, offers Shake control. Shaking it back and forth shuffles everything. Or, in Wii-like fashion, you can steer 3D games by moving the phone. If more songs actually increased the weight of the device, you'd be able to work up quite a sweat simply by carrying the W960 Walkman Phone, which can store up to 8,000 songs in its 8 GB of memory. Sony Ericsson said that this device can transfer up to 1 GB of music from your PC in just a few minutes.
Two other new phones, Z250 and Z320 are both clamshell, pocket-size camera phones. The Z250's camera has a 0.3-megapixel sensor, while the Z320 has 1.3 megapixels.
Looking Beyond iPhone:
Sony Ericsson is certainly watching what happens with the iPhone, said IDC analyst Sean Ryan, especially since the company's "sweet spots" for phones have been cameras and music. But this wave of releases goes beyond the iPhone, he said. "This is part of the battle for the high-end of the market, trying for all-in-one devices with features that get noticed."
With features such as a five-megapixel camera, a GPS navigator, or motion control of music tracks, Ryan said, these phones will get noticed and "consumers might buy another Sony Ericsson phone even if they don't buy that particular one."
Sony Ericsson press release
all copyright reserved Sony Ericsson
No comments:
Post a Comment