3G Camera Phone helps to get details of advertisements with 2D barcodes via WAP

Those who use a 3G camera phone from any location can access detail of the advertisements or products. "SCANBUY Media™ allows content providers and advertisers to streamline the access to mobile content by assigning to a dedicated two-dimensional (2D) barcode one or several WAP destinations. By simply pointing at a 2D barcode with a camera phone, consumers are automatically routed to the page the content provider has associated to that code.
2D barcodes are currently the preferred way for Japanese and Korean consumers to access mobile content. 2D barcodes can be found on city guides, maps, billboards, advertising, stores displays…

Designed specifically for camera phone, EZcode allows an easy capture by VGA camera phones even in low light environments while linear codes and other 2D codes require either macro or auto focus, high quality imaging modules or large barcodes. In addition to EZcode, SCANBUY Media has been designed to support other barcode protocols already used in the market place." Press release SCANBUY Media.